Outreach Performance

Email Analytics

Open rates, click rates, and engagement for outreach campaigns. Last updated: 6/10/2026, 7:32:55 AM

Campaigns
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Emails Sent
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Open Rate
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Click Rate
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Campaigns

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Create a campaign via POST /api/campaigns to start tracking outreach emails.

UTM Tracking

All outbound emails include UTM parameters (utm_source, utm_medium, utm_campaign) on links so you can measure performance in Google Analytics or your analytics platform.

utm_source=email — default source
utm_medium=outreach — default medium
How Tracking Works
1
Open tracking: A transparent 1×1 pixel is injected into every email. When the recipient's email client loads it, the open is logged with timestamp and user agent.
2
Click tracking: All href links are rewritten to pass through /t/c/:id?url=... which logs the click and redirects to the destination. IP is hashed for privacy.
3
Analytics: Data feeds into /admin/metrics and /api/campaigns/analytics/summary — both visible on this page.